Internet Tracking
Web Cookies, are a method of collecting user data.
Cookies are basically a parcel of text sent by a server to a Web browser and
then sent back unchanged by the browser each time it accesses that server.
Things like your shopping carts and type of websites visited are kept track of
and solid to advertising companies. Internet browsers and online companies use
this information use this information for marketing schemes. It was mention in
another class mates blog that Google recently change its privacy statement so
that it lets users know that Google will be selling internet activity to third
parties. Many ethical issue arise form internet tracking. Is it the user
ethical responsibility to know how and when its being track or is it the
companies ethical responsibility. looking at this from a contract based theory
is a good idea because most sites you visited and organizations your involved
with have some sort of privacy statement telling the user how the organization
handles data and if it not mentioned in the article there should be some policy
that companies violate and should be reprimanded for. Third party
cookies, however, pose a higher
threat to security and often come from banner ad services that track a user’s moves
throughout the Internet, presenting ads and other information
based on what it determines your interests may be. (Spanbauer). I think
policies should be developed the protect the user more and puts ethical
responsibility more on the companies. Many people don't realize that their
privacy on the internet isn't what they believe it to be. If you chose to be
monitored maybe as a user you should get some sort of compensation for giving
up some of your privacy like if a particular company watches your internet
activity maybe they could offer you special deals on products which in the end
will help the company even more do to a possibility of increased sales. So next
time your surfing remember some one is watching you. Here are three article I
found that were interesting to me.
http://online.wsj.com/article/SB10001424052970204880404577225380456599176.html
http://www.ethicalinvestigator.com/internet/
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